A Message from the Club President - Strategic Plan

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ROTARY CLUB OF ALBUQUERQUE

STRATEGIC PLAN  

VISION STATEMENT:          To be an outstanding service organization

   (What we want to be)                       

MISSION STATEMENT:       To improve our community by living the

     (What we plan to do)           ideals and  values of Rotary                        

GOALS:                                  Defined by each Division (below)

   (How we plan to do it)

OBJECTIVES:                       Determined by each Division (below)

   (How we measure our success)

DIVISION I  (Club Service - Programs)        

Mission Statement:   To provide educational, thought-provoking, inspirational

and entertaining meetings for the membership

Goal:                           To solicit response from specific members on a timely basis

to evaluate weekly programs

Objective:                   Evaluate member response and report results to RCA Board

DIVISION II  (Club Service - Administration)

Mission Statement:    To deliver fast, accurate communication of financial and member

                                    services information in support of other goals of the Club; to arrange for

                                    proper and timely preparation of financial statements and annual review

                                    of those statements; and to provide oversight of and assistance to Club

                                    administration

Goals:                         1)   To provide and continually update communications strategies, using

technology to enhance and improve internal and external communications economically and efficiently

2)      To continue to promote public relations efforts which provide both

internal and external marketing and awareness of RCA and RI

3)      To provide for and to review periodically administrative procedures that strengthen Club structures and enable Club goals

Objectives:                  1)   Publish a quality Club Directory that:

a.       is available in convenient formats, including Web format,

      accessible by all members, and which can be updated on a regular

      basis on the RCA website

b.      provides opportunities for member marketing through sponsorship

      of Directory tabs and by direct links to members from the RCA website

2)      Garner and implement as appropriate creative ideas for Club and member advertising and to arrange for press releases as appropriate

3)      Update the Club website on a continuing basis

4)      Continue the process of improving readership of the Round Table

5)      Review annually, before the budget cycle begins, advertising fees so that those are available for the budgeting process.

6)      Establish a process for and to conduct timely reviews of RCA financial statements, including timely dissemination to the Finance and Audit Committee as well as the Club Treasurer

7)      Assist Club administration with updating administrative policies and procedures, as needed

DIVISION III (Vocational Service)

Mission Statement:  To serve our community by assisting our young people in growing into mature, productive and generous members of the community exhibiting Service Above Self, and to recognize businesses exemplifying Rotary values

Goals:                         1)   To provide a variety of programs that will appeal to many different

                                          ages to encourage our youth to stay in school, to further their

                                          education, and to assist others in community service

2)      To develop a plan to establish Interact/Rotaract Clubs in schools

Objectives:                 1)   Increase awareness and support for RYLA, Student of the Month,

                                          Focus on the Future, Interact, Rotaract, and Club Vocational

                                          Programs.

2)      Submit Interact/Rotaract Plan to RCA Board

DIVISION IV (Membership Development & Retention)

Mission Statement:  To actively encourage and assist the general membership to recruit high

                                   quality potential members and focus on retaining existing members.

Goals:                         1)   To fully implement, evaluate, and continue to enhance the University

                                         of Rotary  program

2)      To hold a New Member Social event following graduation of each University of  Rotary class, to include new members, sponsors and spouses

3)      To increase membership by a net of 10 members by July 2010

4)      To conduct an annual membership survey to determine levels of satisfaction with Rotary programs and activities and solicit ideas for possible changes

5)      To increase the retention rate of members by 30%

6)      To broaden the spectrum of cultural diversity in the Rotary Club of Albuquerque

7)      To review and modify if necessary, the committee structure within Division IV to ensure efficiency and eliminate duplication

Objectives:                

1)      Establish a clear administrative structure for the implementation of the University of Rotary

2)      Review the curriculum and presentation materials of U of R, one month prior to each new class.

3)      Establish a consistent format for membership surveys and ensure a complete and well documented analysis same

4)      Establish an efficient and effective method of communicating survey results to the total membership

5)      Review effectiveness of the Mentor Program and methods used by other clubs for member retention; implement a specific program for member retention based on this review

6)      Conduct quarterly meetings with all committee chairs in order to increase effective communication within the Division

7)      Submit regular reports to the Board of Directors

DIVISION V (Community Service)

Mission Statement:   To continue and improve RCA's service activities in our community, with primary support to identified annual fundraiser recipient

Goals (Short Term):

1)      To establish a planned program of monthly community service projects leading up to the MLK National Day of Service and for the balance of the Rotary fiscal year

2)      To continue blood drive program

3)      To increase literacy programs

4)      To recruit volunteers for Meals on Wheels and Salvation Army Project

5)      To complete and submit District Simplified Grant application

6)      To continue Seed Festival Program

Objectives (corresponding):

1)      Report participation and activity summary to the RCA Board on a bi-monthly basis

2)      Hold a blood drive every other month

3)      Hold Essay contest, In School Room Library Program, plus one new literacy program

4)      Report results to RCA Board

5)      Report results to RCA Board

6)      Report results to RCA Board

Goal (Long Term):     To develop co-chairs for all committees to assure continuity

Objective:                   Report results to RCA Board

DIVISION VI (International Service)

Mission Statement:  To be the vehicle for the RCA to build international goodwill

Goals:                         1)   To promote inter-club and inter-district participation in service

                                           projects

2)      To educate the RCA about our actions and opportunities for humanitarian service, locally and internationally

3)      To promote participation in the various exchange opportunities of The Rotary Foundation

4)      To increase ISC member participation in EREY to 100%

Objectives:                 1)   Matching Grant projects

a. Create at least one local New Mexico Matching Grant

    project

b. Participate in at least five new Matching Grant projects

c. Hold an ISC activity at local Matching Grant project site

2)      Service education

a.       Respond to emergent humanitarian needs

b.      Publicize ISC projects and potential projects to RCA

3)      Exchange opportunities

a.       Publicize opportunities for Youth Exchange host families/potential outgoing students.

b.      Screen candidates for RI Ambassadorial Scholarships and submit to District.

c.       Coordinate with District GSE Committee for inbound/outbound exchange opportunities

4)      EREY:  Report results to RCA Board

DIVISION VII (Special Events)

Mission Statement:  To design and execute dynamic fundraising events creating a high community impact for the RCA; to develop and execute special events as directed by the Board of Directors

Goals:                         1)   To evaluate the Spring Fling event and the Golf Tournament

2)      To implement the Development/Use Plan for Rotary Memorial Park

3)      To evaluate the possibility of combining the Wine Auction with the Spring Fling

4)      To develop a process to capture the true fundraising costs of RCA’s events

Objectives:                 1)   Report the true costs of fundraising to the Board by 09/30/09

2)      Classify our events into two categories:  Fundraisers or Fun Raisers

ALBUQUERQUE ROTARY CHARITABLE FOUNDATION (ARCF) 

Mission Statement:  To solicit and receive funds to grow and manage a perpetual endowment to support charitable programs selected by the Rotary Club of Albuquerque

Goals:                         1)   To increase the ARCF corpus through contributions and donations

2)      To increase funding of local charitable projects       

Objectives:

1)  Fund growth

a.       Increase Guardian Society membership by 5%.

b.      Educate membership about Planned Giving

c.       Encourage every member to become a Clinton P. Anderson Fellow

2)      Contribute excess earnings from ARCF corpus to charitable projects